| 民办本科院校竞争力分析 |
| A Probe into the Competitiveness of Private Undergraduate Institutions in China |
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| 中文关键词：民办本科院校 竞争环境 波特竞争模型 |
| 英文关键词：Private undergraduate institutions Competition Porter s Five Competitive Forces Model |
| 基金项目： |
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| 中文摘要： |
| 民办高校"升本"之后进入了一个崭新的竞争平台,竞争对手的增加、竞争实力的上升,都迫使民办本科院校需要重新评估所处的竞争环境。本文借鉴波特的竞争模型,通过分析民办本科院校与竞争者之间的竞争态势,促进民办本科院校形成竞争优势。 |
| 英文摘要： |
| Having been promoted to undergraduate institutions,private colleges in China now step into a new stage of competition.The multiplication of competitors and the enhancement of their competitiveness all combine to propel private undergraduate institutions to reassess their own competitive environment.In this paper,Porter s five competitive forces model is used to analyze the competitive situation currently facing private undergraduate institutions in China. |
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